The following definitions are included for that purpose. There are links to each source site used at the bottom of this glossary and we encourage our adm members to use those links to visit the original sources for many of these. Principles of marketing, 17e, kotler and armstrong. This digital marketing glossary is the most extensive list of digital marketing terms, lingo, acronyms, and buzzwords available on the web. Above the fold above the fold refers to banner advertisements which are displayed at the top of a web page. Definitions of marketing terms dean mccorkle, kevin dhuyvetter, rob borchardt and marvin fausett cash marketing basisis the difference between a cash price and a futures price of a particular commodity on a given futures exchange. If you are new to the current world of seo, some of the digital marketing terms can look like you are learning a whole new language filled with combinations of numbers and acronyms. The marketing industry is full of complex concepts, terminology, and acronyms. A glossary of book marketing terms mill city press. Marketing and sales meetings are just as bad, so knowing these marketing terms can help your team stay on the same page and have more. Glossary of digital marketing terms marketing terms. I have even put together the digital marketing terminology pdf version for you to download.
On this page, youll find definitions for all of the content marketing and digital business terms that tend to be confusing. The official glossary of marketing and sales terms. Isnt it frustrating as a librarian or info pro working hard to promote your librarys services and programs and you come across marketing advice with ideas or terms that are unfamiliar. Marketing is the answer to how to compete on bases other than price.
Digital and social media strategist martin waxman explains the key terms and definitionseverything from seo to hashtagsand tells you how to start finding your customers online. Az glossary of digital marketing terms this az glossary has succinct definitions of the top 100 digital marketing terms. To search, enter the full name of the term if known, or partial. The knowledge of basic marketing terms and definitions can come in handy for anyone in business. Marketing dictionary marketing monash business school. If youre not a marketer, you need marketing terminology 101. Designed to eliminate ambiguity and improve business communication, the dictionary has more than 1,800 marketing terms and definitions and is regularly. Marketing is the companys customer manufacturing department. Because of this, having a basic knowledge of seo terms, acronyms, and definitions can greatly improve your digital marketing strategy, and our seo glossary can help. The ama dictionary of marketing terms is a truly indispensable guide that helps everyone from newcomers to seniorlevel marketing executives peter d. In this section of we offer a detailed list of marketing terms and definitions. If you are confused by all of the technical jargon and confusing terms that are used in internet marketing you are in the right place.
A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. The field of marketing is a lot like other specialty fields. Designed to eliminate ambiguity and improve business communication, the dictionary has more than 1,800 marketing terms and definitions and is regularly updated. Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products.
As you design a marketing plan that includes industrial advertising, remember. Putting a spotlight on a product, service or business through paid broadcasting print or digital. Moore following a brief historical examination of how the american marketing association has changed its definition of marketing across time, this essay identifies the 2004 effort as actually a definition of. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together. Glossary of branding terms this glossary of key branding terms is an easytouse reference tool that helps define terminology used in the branding and marketing world. Seo glossary cheat sheet for beginners pdf download. It helps create order and ensure that when marketers talk and share ideas, theyre discussing the same ideas. Some of the most common terms in marketing defined posted by nicholas on october 30th, 2015 filed under marketing, social media like any field, success in event management is all about how effectively you can market yourself. Below youll find a list of terms and their definitions to common book marketing terms and lingo. Glossary of digital marketing terms and definitions. Check out our basic definitions guide to common marketing terms to get you started. Marketing terms and jargon can seem like a foreign language. A marketing function needed to communicate information about goods, services, images, andor ideas to achieve a desired outcome. Below you will find a some of the most common digital marketing terms, many of which are.
Marketings definition of marketings by the free dictionary. A to z list of marketing terms for libraries intellicraft. Masb, the marketing accountability standards board, is proud to present the common language marketing dictionary, a free educational resource for students, educators and marketing practitioners. Noun n the codes c and u show whether a noun, or a particular sense of a noun, is countable an agenda, two agendas or uncountable. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Testing two versions of a webpage, email subject line, landing page, cta, etc. Marketing terms should be approached with the following questions in mind. Whether you work in marketing or not, you will find that an understanding the marketing, advertising, and promotional aspects of your business can enhance your sales. Digital marketing can be an intimidating field to handle if you are a newbie. Manufacturing equipment and office supplies arent advertised on tv or radio because most people watching and listening will not need those products.
Tracking data and creating meaningful patterns from it that inform. Digital marketing terms for dummies 46 mustknow phrases. Above the fold term refers back to days of print newspapers where the primary or leading story was positioned above the horizontal fold across the newspaper this was prime placement because of how newspapers were stacked and delivered and guaranteed it was the first item seen. This acronym stands for search engine optimization. Here, i have gathered a comprehensive list of digital marketing terms to know in this emerging industry.
When hiring a web design agency use this glossary of digital marketing and web design definitions as your guide. Glossary of marketing definitions access access to library materials and services, on one dimension, is represented in the location of physical facilities. Our marketing dictionary has terms, buzzwords and acronyms to help you find out what they really mean. Ultimate dictionary of marketing terms and definitions.
Welcome to marketing terms, one of the oldest digital marketing references. Some of the most common terms in marketing defined the. So, lets have a broad look at the essential digital marketing terms and definitions in the arena. One of the best online marketing channels in terms of roi, email marketing is the practice of sending people emails in the hopes of eventually selling them a service or product. Sometimes, even seasoned digital marketing professionals do not know all the digital marketing terms, plus, new terms get added in digital marketing glossary on a regular basis. Advertising, marketing, promotion, public relations and publicity, and sales.
What does the definition of marketing tell us about ourselves. But marketing is still a terribly misunderstood subject in business circles and in the publics mind. Testing done to compare two variations of something against a variable. Az glossary of digital marketing terms alexandrapatrick. Glossary of digital marketing terms, jargon and buzzwords. Terms ab testing a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve.
That said, shown below is a compilation of marketing terminology and definitions from a variety of sources. Here are 99 marketing and sales terms that you should know. Marketing and sales are two complicated aspects of a business. Often done to test the effectiveness of marketing tactics such as email marketing, landing pages, and different types of ads.
Glossary of business terms adjective adj headwords for adjectives followed by information in square brackets only before a noun and not before a noun show any restrictions on where they can be used. Learn vocabulary, terms, and more with flashcards, games, and other study tools. A representation of your unique identity and image. Jargon, aka industry terminology, helps create communication shortcuts. Digital marketing is a field which is filled with abbreviations, acronyms and jargons. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. A to z list of marketing terms for libraries the graphical a to z list of marketing terms and tools every librarian should know. Network marketing is known by a variety of names, including multilevel marketing, cellular marketing, affiliate marketing, consumerdirect marketing, referral marketing, or homebased business.
Because of overcapacity, marketing has become more important than ever. Weve all been in the meeting where there were countless acronyms or terms used that no one had any idea what they were talking about. For those of you that are new to marketing, there are many acronyms and buzzwords that are essential in this industry. The ultimate marketing dictionary of terms and definitions.
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